A real-time understanding of an audience interacting and engaging with your dynamic video ad and the ability to modify and adjust your active campaigns immediately can go a long way in helping you improve your ROI
We offer a range of amazing templates for you to choose from for building your video ad units, with ad tags that ensure universal compatibility with all video ad servers. Whether they are viewed on large screens or small, with ADCTV Builder’s video ad creation capabilities, you can significantly improve your cross-channel ad campaigns.
Already known to be attention-grabbing ad formats, integrating video ad units into CTV/OTT advertising can get a lot of audience attention.
The engagement of video ads and the expanded yet targeted reach of OTT and CTV platforms promise better completion and conversion rates.
Ad cost on OTT and CTV platforms is competitive as it is a relatively new concept. Plus, with real-time metrics, continuous optimization of campaigns is also possible.
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Whether it is digital ads or the commercials you see on TV, video ads have proved themselves to be a highly engaging format for advertising. The way the audience interacts with video is constantly evolving and video advertising offers you a way to reach your customers where they are with a range of formats for video ad units across multiple channels and devices. So, online, through OTTs, on TV, or even CTV, video ads can prove to be a great addition to any marketing campaign. The main benefits of video advertising include:
Video ad creation was never easier than it is with the ADCTV Ad Builder, which offers you all the tools, features, and capabilities you need to create the most engaging video ad units for your OTT/CTV campaigns. You can either use one of the pre-designed templates or you can create a design from scratch, using interactive rich media elements. The designs that you create for your CTV or OTT video advertising campaign can also be saved for future use. The best thing about ADCTV is that you have complete flexibility for customizing the OTT or connected TV video ad. You can also modify each and every element of the OTT or CTV video ad. Once the ad has been created, universal tags that can be placed on any video ad server can be generated for them.
There are several great platforms that you can consider and where you can place your ads through your video ad server for your marketing campaigns. Top OTT platforms include:
Popular platforms for connected TV advertising, on the other hand, include:
You should choose platforms for your CTV and OTT advertising campaigns based on their audience, reach, relevance, reach, your budget, etc.
There are several benefits of integrating video advertising into connected TV and OTT campaigns, including:
It is very easy to measure the performance of CTV and OTT video advertising campaigns. ADCTV Builder Studio offers you access to a range of important performance metrics, like:
Not only can you use these metrics to modify your campaign in real time, but ADCTV also offers real-time reporting features to analyze and measure campaign performance and gain deep insight into your audience for the future.
The completion rate is the average amount of time that an ad is viewed to completion. When an ad is seen to completion, it increases the chance of more and more people seeing your CTA. This in turn may result in more conversions or at the very least, improve brand recall. It can also help the advertiser understand their audience better when they compare the completion rate to the attribution. Video ads are displayed less frequently and are un-skippable on most OTT and CTV platforms, which leads to 90% to 100% completion rates in most cases.
Using QR codes in connected TV and OTT video advertising is loosely based on the concept of infomercials, where viewers were encouraged to call and purchase products that they were seeing and the fact that many people tend to use a ‘second screen’ when consuming content via CTV or OTT. In OTT and CTV video advertising, QR codes can be placed at the end of an ad for viewers to scan and visit their website or product page. This ensures minimal interruptions in the viewing experience and also helps get better results from a marketing campaign.
Yes. In OTT and CTV advertising, QR codes can be integrated to generate more traffic. Integrating QR codes in OTT/CTV video ads offers many advantages, like:
Here are some best practices for using QR codes in OTT/CTV video ads to maximize their impact, while creating compelling user experiences: