Revolutionize Your
Your Marketing
with Personalized
OTT Advertising

Across the globe, media consumption trends are increasingly shifting toward the digital landscape, with Over-the-Top (OTT) becoming the predominant platform for visual content consumption. This paradigm shift in user behavior has opened up new opportunities for marketers to expand their audience base and increase brand awareness.

Best OTT Advertising Platform

ADCTV Builder for OTT Ads Creation

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Optimize OTT Ad Management
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Build Engaging Rich Media Video Ads for Advertising on OTT Platforms
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Produce and Scale Creatives in Moments for OTT TV advertising
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Choose from a Rich Inventory of Turnkey Templates or Design Your Own Ads
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Track the Performance of Your OTT Advertising Campaigns and Modify them in Real-Time for Enhanced ROI
Get in touch with our experts and schedule a demo to see what our OTT advertising platform can do for you.

Streams of Change

Real-Time to Optimize CTV/OTT Advertising Campaigns

Here’s Why You Should be
Advertising on OTT Platforms

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Wide reach and expansive audience
base

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Transparent metrics to measure performance

Detailed analytics and reporting for improving OTT advertising campaigns and impact

Precision targeting of audiences

Cost-effective campaigns

Advertise on a wide variety of platforms

Wide Reach

With Our ADCTV Builder Studio,You Can Reach a Wide Range of Media Partners with Engaging Digital Advertising on CTV

hulu
Roku
netflix
Amazon Prime
Samsung
Discovery plus
A & E Network
X-box
Apple tv
chromecast
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Create OTT Ad Experiences that Inspire

One of the best platforms for OTT Advertising, ADCTV allows you to create the best experiences for OTT platforms. Your ad can include a
range of rich media and interactive elements that engage your audience and improve the overall returns of your OTT TV advertising campaigns.

Easy-to-Use Turnkey
Templates

easy use

Drag-and-Drop
Builder for Building OTT Ad Experiences Using Turnkey Templates

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VAST, VPAID, & SIMID Standards for CTV Advertising

All the Tools You Need to Create Attention Grabbing Creatives

Track, Measure, and Analyze Important Performance Metrics

reporting

Detailed Real-
Time Reports

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Ad Tags Compliant
with Various
Programmatic OTT Advertising Platforms

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Dynamic Overlays for At-Scale Personalization

Build Universally Deliverable ads for OTT Platforms

video elements

Interactive & Rich Media Video
Elements

Easy-to-Use
Turnkey Templates
All the Tools You Need to Create Attention Grabbing Creatives
easy use
Drag-and-Drop
Builder for Building
OTT Ad Experiences
Track, Measure, and Analyze Important Performance Metrics
reporting
Detailed
Real-Time Reports
video elements
Interactive & Rich
Media Video Elements
Build Universally
Deliverable ads for OTT Platforms
dynamic
Dynamic Overlays for
At-Scale
Personalization
v-paid
VAST, VPAID, & SIMID
Standards
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Find Out How ADCTV Builder Can Help Increase Ad Revenue While Delivering Exceptional Ad Experiences

But First, Tell Us a Little about You
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Frequently
Asked
Questions

What is OTT?

OTT stands for ‘over the top’ and is a term that is used to describe a means of delivering video content over the internet to meet the needs of individual
consumers. The media service is offered directly to the customers, offering them access to television and film content, which can also include existing series or films that the OTT provider has acquired from other producers or original content that has been created specifically for the platform. Not only are the consumers enjoying an entirely new and simple way of consuming video content, but OTT platforms also allow advertising professionals to reach new audiences as the entertainment landscape moves beyond ‘cable’.

Why are OTT platforms so popular now?

The enhanced control over what you see and minimal requirements for access are the main reasons why consumers are increasingly shifting to OTT platforms for their video content. The rapid adoption and infrastructural growth of the internet of course played a role in the popularity of OTT services,the COVID-19 pandemic and the resulting lockdowns across the world also affected a paradigm shift in the way people consume content, accelerating OTT adoption as well.

Is advertising on OTT better than traditional TV?

Yes. Compared to advertising through traditional TV, OTT advertising offers brands more control over their marketing campaigns. With OTT, ad management is easier, you have more control over who you want to target, where and when you want to divert your ad spends, etc. You can also get detailed metrics about your campaign to analyze its performance and gain further insights about your audience. Placing an ad on OTT platforms ensures better reach, more specific targeting, tracking capabilities, content control, and much more. Also, most ads on OTT platforms are non-skippable and played less frequently. They are also generally user-initiated which leads to you getting more genuine views, completion rates, etc.

How is OTT different from CTV?

While OTT is a means of delivery used by content providers to give their customers easy access to video content, CTV (connected TV) refers to TVs that are connected to the internet, through which users can access their on-demand content. In short, users can stream OTT services on CTVs, but they also work on a range of other devices.

Why do I need to advertise on OTT platforms?

With the shift in consumer behavior towards digital in the last few years, advertising on OTT platforms has become an extremely important vista for brands that is still relatively new and offers a wide range of benefits and capabilities. OTT ad creation using rich media elements on a platform like ADCTV allows you to create interactive ads that deliver an engaging experience to the consumers,while the OTT advertising server you choose will allow you to use programmatic advertising for the best placements of your ads. Some of the best advantages offered by the OTT platform to advertising campaigns include:

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The ad experience over OTT is non-skippable but it is also shorter, more
engaging, and more palatable.

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There is no guesswork involved with the advanced audience
demo graphics offered by the best OTT advertising platforms, which allow high precision in targeting.

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Through an OTT platform, an ad can reach all kinds of audiences, even those that are the hardest to reach (cord-cutters and cord-nevers)

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Through capabilities like pixel-based tracking, OTT platform advertising also provides advanced attribution capabilities.

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Ad Viewability Score

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CPM

How is OTT advertising campaign success measured?

Along with the best features that you may need for OTT ads creation, ADCTV also allows access to advanced campaign performance metrics that define the success of a marketing campaign in real-time. Their metrics include:

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Video Completion Rate

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Ad Viewability

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Reach

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User engagement

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Click-through rate

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Through an OTT platform, an ad can reach all kinds of audiences, even those
that are the hardest to reach (cord-cutters and cord-nevers)

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Through capabilities like pixel-based tracking, OTT platform advertising also
provides advanced attribution capabilities.

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Ad Viewability Score

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CPM

How are OTT ads delivered?

Once your OTT ads creation has been done, you can use ADCTV to generate a relevant ad tag for it. These ads are built on top of VAST, VPAID, and SIMID Standard specifically for advertising on OTT platforms and are universally deliverable. You can then either purchase direct inventory from OTT publishers for placing your ads, or you can utilize the capabilities of a good OTT advertising network to place your ads programmatically using its advanced targeting features.

Why should I use ADCTV?

The ADCTV Ad Builder has been designed to help you seamlessly deliver interactive and dynamic ad experiences across the entire OTT advertising landscape. You can use this platform to create, traffic, and measure campaigns using our universal ad tags. From OTT ads creation using rich media components and a simple Drag and Drop Builder that lets you create the best ads using turnkey templates to easy OTT ad management with real-time reporting and analytics - ADCTV ensures a seamless experience for you throughout.

What kind of ad tags does ADCTV provide?

You can generate universally deliverable ad tags that can be placed easily for
programmatic advertising across a variety of platforms using the ADCTV Ad
Builder. Some of the most popular types of ad tags that brands and advertisers use are the Video Ad-Serving Template (VAST), Video Player Ad Interface Definition (VPAID), and Secure Interactive Media Interface Definition (SIMID), which earlier used to be known as VPAID-i.

How should I target relevant audience for OTT advertising?

One of the top advantages of OTT advertising is the advanced targeting capabilities offered. However, audience targeting is not as straight forward as entering a few parameters in some fields. Advanced audience targeting allows you to target audiences based on their interests, but first, you must define what you are looking for. You need to understand your offerings and then decide on the user profile that best defines your potential audience. Then comes the most important task, which is creating an ad that would appeal to your audience. You can either use the available turnkey templates or start from scratch to create an ad using rich media elements on the simple Drag and Drop Builder offered by the ADCTV Ad Builder. The designs you create can also be saved as templates for future use.You can also use ADCTV to scale and optimize your ad units for various placements and generate universally deliverable ad tags for programmatic advertising. After this, you can utilize the precise and detailed audience demographics offered by OTT ad platforms to ensure that the right ad is delivered to the right audience at the right time.