CTV (Connected TV) Advertising: Creative
Optimization and Ad Solutions for the Biggest Screens

Improve ROI and Drive Growth by Harnessing the Performance and Reach of Connected TV for your ad campaigns with ADCTV.

LET’S GET STARTED
Best Connected TV Advertising Platform

Why You Need CTV Advertising

The increasing adoption of devices like gaming consoles, smart TVs, etc. is fueling the growth of the Connected TV (CTV) market,
presenting marketers with new opportunities to reach new consumers with their ads.

Digital advertising on CTV allows you a vast pool of decision-makers, active buyers, and people with high purchasing power.

Being a relatively young concept, ad spend for CTV advertising is still quite competitive as compared to other channels.

ADCTV is one of the best connected TV advertising platforms today, and offers creative ad formats for building ad campaigns that foster engagement.

CTVs enable user-controlled viewing experiences which makes it possible for advertisers to get their message across to the right audience at the right times.

Registration data of users allows cross-screen targeting in connected TV advertising, helping further expand your reach.

The IP-based content delivery system allows for precise targeting in connected TV advertising campaigns, like targeting households consuming ad-supported content.

Optimize ROAS (Return
on Ad Spend)

marker black
Very little means for identifying how ads are consumed.
marker black
Low availability of information
about audiences.
marker black
Several difficulties arise in retrieving data about how ads are performing.
marker black
Targeting is based on general demographics like age, location, income levels, etc.
marker black
Imprecise audience segmentation. Ad spaces are purchased based on time of day and program ratings.
bullet
Detailed real-time reports with ad delivery and performance data.
bullet
Options for precision targeting and clearly defined audience segments.
bullet
Being un-skippable, CTV ads offer up to 90% completion rates.
bullet
Real-time data helps reach relevant users using 1st party or 3rd party audience attributes.
bullet
Demographics based on basic audience information and the content consumed help create well-defined audience segments.

Optimize ROAS
(Return on Ad Spend)

Linear TV Advertising

marker black
Very little means for identifying how ads
are consumed.
marker black
Low availability of information about
audiences.
marker black
Several difficulties arise in retrieving
data about how ads are performing.
marker black
Targeting is based on general
demographics like age, location, income
levels, etc.
marker black
Imprecise audience segmentation. Ad
spaces are purchased based on time of
day and program ratings.
versus

Connected TV Advertising

bullet
Detailed real-time reports with ad delivery and performance data.
bullet
Options for precision targeting and clearly defined audience segments.
bullet
Being un-skippable, CTV ads offer up to 90% completion rates.
bullet
Real-time data helps reach relevant users
using 1st party or 3rd party audience
attributes.
bullet
Demographics based on basic audience information and the content consumed help create well-defined audience segments.

Top CTV platforms offer a data-driven approach for measuring the success of connected TV ad campaigns, which involves capturing important metrics like:

Completion
Rates
completion rates
Viewability
Score
viewability
View Through
Rate
Percentage rate
Cost Per
Completed View
cost
Campaign
Impressions
campaign
Campaign
Reach
Cost per
Unique Reach
cost
Scroller leftScroller Right
Scroller leftScroller Right

Wide Reach

With Our ADCTV Builder, You Can Reach a Wide Range
of Media Partners with Engaging Digital Advertising on CTV

hulu
roku
netflix
prime video
samsung
discovery
A&E
Xbox
Apple TV+
Chr
Create the Best Connected TV Ad Experiences

One of the Best CTV advertising platforms today, ADCTV offers connected ad benefits that can help marketers optimize their digital campaigns and maximize returns on ad spends.

bullet
Easy to Use Templates
bullet
Tools to Create Attention Grabbing Creatives
bullet
Drag-and-Drop Builder for Building Experiences Using Turnkey Templates
bullet
Track, Measure, and Analyze Important Performance Metrics
bullet
Detailed Reports
bullet
Transparent, Real-Time Reporting
bullet
Build Universally Deliverable Connected TV Ads
Drive brand awareness, reach an expansive audience base, build engaging and interactive connected TV ads, improve your ROI, and
much more with ADCTV’s advanced solutions for connected TV ads campaigns.
Experience What CTV Ad Platform Has to Offer for Your Brand

What are you waiting for?
Get in touch with us to schedule a demo

Get IN TOUCH

Frequently
Asked
Questions

How is CTV different from OTT?

OTT stands for “over-the-top”, and the term is used to refer to the new way of delivery of videos and digital content across different devices that are connected to the internet. On the other hand,Connected TV or CTV is a TV that is capable of connecting to the internet and allows access to much
more content as compared to what broadband and cable providers offer. So, it may be said that CTV devices can be used for the delivery of OTT content, which makes the connected TV ad network a highly beneficial vista for advertisers and brands.

Why should I advertise on CTV platforms?

With the help of a connected TV ad server, brands and advertisers can expand their reach significantly. Customers that cannot be reached without utilizing traditional TV commercials as well as customers who are no longer watching traditional TV can be reached through CTV platforms.While it is important to choose the right CTV ad server for delivering your ads, it is also crucial to ensure you are sending the right brand message across. With a CTV ad builder like ADCTV, you can use rich media elements to create engaging ad content that can be displayed to the right audience at the right time using the enhanced targeting capabilities of CTV advertising. With the right CTV ad server, it is very easy to quantify the performance of your CTV campaigns as well with the wide range of metrics and analytical reports that are available for you in real-time.

How will I know if my CTV campaign was successful?

ADCTV offers easy access to several important performance metrics that allow you to measure and analyze the performance of your campaign in real-time.The platform also has transparent reporting to ensure ROI, based on parameters like:

bullet

Video Completion Rate

bullet

Ad Viewability

bullet

Reach

bullet

User engagement

bullet

Click-through rate

How can I create ads for my CTV ad campaigns?

The ADCTV Ad Builder is a comprehensive platform that offers all the features and capabilities you need to create universally deliverable ads using rich media elements, without any need for technical knowledge. Our easy-to-use drag-and-drop builder allows you to weave the most engaging ad experiences from turnkey templates. You can also start with a blank canvas and create your own templates, which can be saved for future use. These ads are built especially for CTV ad networks, on top of VAST, VPAID, and SIMID standards. Once the ad has been created, you can generate an ad tag(VAST) for it and place it for programmatic advertising through a CTV ad server to display it to the target audience.